Has anybody else noticed how good the music in the Liberty Mutual Insurance commercials is? Besides these commercials having a great message (be responsible, let’s all look out for each other), they jam. I don’t know if it’s just some great ad agency out there who should simultaneously be applauded for bringing us beautiful art and despised for reducing it to a tool to sell us insurance, or some summer intern in a basement cubicle who would much rather be working in a record store, but who ever is making these music choices is doing good work.
Most recently, Liberty Mutual has a commercial that features humans being humans and making mistakes like humans do. Fittingly, the song they chose was “Human” by the band The Human League. Full disclosure: I love New Wave, period, so they could have picked most any New Wave track and I would have put it on this list. If they were talking about life insurance, Simple Minds’ “Don’t You (Forget About Me)” would be perfect, for example. And you can play A Flock of Seagulls or Spandau Ballet at anytime apropos of nothing, because those bands will always be apropos of everything. Clearly, I am not the most unbiased observer here. Continue reading